BIC reivindica la escritura tradicional en la era digital

El “Informe sobre la escritura digital” elaborado por BIC analiza la coexistencia de la antigua y eterna forma de escribir a mano y las nuevas tecnología

La evolución de la escritura es constante e imparable. La escritura manual tiene su espacio, como herramienta y, cada vez más, como forma de expresión. Escribir es comunicarse y el interés por la caligrafía en sus múltiples formas es una tendencia hoy en día. Ante este contexto, la icónica marca de bolígrafos y artículos de papelería BIC ha elaborado el “Informe sobre la escritura en la era digital”, donde se analiza de la mano de expertos el papel de la escritura y su práctica en todas sus vertientes.

La escritura sigue respondiendo a una función, y en cada momento quien escribe debe explicar o comunicar la mejor forma de hacerlo. Una práctica que lleva casi seis siglos superando los embates de sucesivas revoluciones desde la llegada de la imprenta. Las pantallas son el nuevo papel que irrumpe la posibilidad de ver escrito lo que queremos contar gracias al reconocimiento de voz, sin necesidad de teclear.

¿Cuál es el futuro previsible de la escritura?

La palabra es coexistencia. La escritura es una de las primeras tecnologías colectivas creadas por la humanidad. En sus orígenes cumplía una labor puramente instrumental, pero con el tiempo se transformó en el instrumento perfecto para almacenar y transmitir conocimientos e historia, y para expresar emociones. Hoy, las formas de cumplir todas esas funciones se han multiplicado, aunque no ha cambiado la necesidad de comunicar, lo que se ha transformado es la urgencia por hacerlo y el volumen de información.

Al mismo tiempo, vivimos un renacimiento de la caligrafía. Un renovado interés por la pura estética de las letras y por la buena escritura como expresión de refinamiento. La buena letra en su forma más bella vuelve a ser un símbolo de distinción: la exquisitez.

La escritura manual es una tendencia consolidada que no para de sumar adeptos

Cada vez es más frecuente acudir a talleres para mejorar la letra y cada vez más, al lettering. Nuevas aficiones o hobbies como el “bullet journal” – sistema que permite organizar las listas de tareas de una forma específica y enfocada a resultados – o la vuelta al diario personal ponen a prueba la creatividad de quien se atreve a dar forma a sus inquietudes, valiéndose de bolígrafos, marcadores o rotuladores.

Con la caligrafía artística se busca satisfacer el impulso de crear algo con las manos sin intermediación de teclados, pantallas, ni posibilidad de pulsar “deshacer”. Son muchos los que encuentran en la práctica su irrenunciable “digital détox” semanal. Pero, también es aquí donde la escritura se ve favorecida por la tecnología, que algunos consideran una amenaza. La posibilidad de compartir los avances de cada uno a través de las redes sociales, por ejemplo, hace que se multiplique su efecto y la afición.

 

Un rasgo de la propia imagen: la importancia de la calidad y la belleza en la escritura

La escritura dice tanto sobre uno mismo como la forma de hablar, vestir o andar. Es una manera de comunicarnos y de darnos a conocer. Por tanto, refleja la importancia que le damos a quien o quienes van a leer lo que comunicamos.

Nuestra mejor grafía significa también máximo respeto y escribir bien es comunicar correctamente, controlar los efectos de lo que tratamos de expresar. Mientras que la mala letra es opaca, una buena letra denota respeto, distinción y comunica con claridad.

Escribir es como hablar en público. Como un buen orador o presentador, quien escribe bien vende. Vivimos un renovado y pujante interés por aprender a escribir como forma de mejorar la imagen, sobre todo profesional.

BIC, un compromiso más allá del producto

Desde los años 50, BIC ha estado presente desde la fase inicial de educación de los niños y niñas cuando han aprendido a escribir. Casi 75 años fabricando artículos de escritura de calidad y asequibles para todos, desde el mítico bolígrafo BIC® Cristal®, pasando por el clásico BIC® 4 Colores hasta novedosos y tecnológicamente avanzados modelos, como la recién lanzada versión Quick Dry del bolígrafo de gel BIC® Gel-ocity®, de secado súper rápido y con grip integral que garantiza la máxima comodidad al escribir. Un compromiso que actualmente va más allá del producto, ya que desde la compañía se ayuda a que los más pequeños desarrollen sus mentes al máximo de una forma integradora y de calidad, tanto en España, como a nivel mundial.

Capullos que vuelan: prepárate para comerte el mundo (y reír)

Que una obra de teatro planeada solo para verano siga renovándose mes tras mes es sinónimo de que algo están haciendo bien. Si no que se lo digan a Capullos que vuelan, la obra de Lluis Mosquera que está arrasando en Madrid (y de la que es necesaria una gira por España).

Capullos que hacen el Ana War
Capullos que hacen el Ana War

Capullos que vuelan es una comedia joven en la que nos sentiremos reflejados porque todos hemos soñado alguna vez con tener un single de éxito como Ylenia ser artistas, astronautas, biólogos como Ana Obregón o cocineros, entre otros. Seguro que sí. Los millenials somos una generación con muchas aspiraciones aunque, a veces nos veamos frustrados por la situación actual (y unas generaciones pasadas que asocian éxito a dinero). Si estás en ese momento en que empiezas a ser adulto, a tomar decisiones difíciles como si gastarte el dinero en el bingo o guardarlo para aquel kit de sushi que nunca utilizarás o a arriesgar, te recomiendo que te acerques a ver la obra. Y si no lo estás, también, porque igual estás cortándole las alas a algún capullo cercano sin darte cuenta.

Los capullos de esta obra son nada más y nada menos que Tere – una influencer en prácticas -, Iñaki – un informático romántico -, Rut – la hater – y Pau, el poeta soñador. Este último, emigrado en Grecia, decide volver a España a perseguir su sueño cerca de sus amigos y familia e intentar que sus amigos cambien su actitud ante la realidad. Así, la comedia se compone de cuatro actos en los que la larva pasa a ser gusano para luego ser capullo: uno de los que vuela.

Lo más característico del proyecto es que los propios actores son capullos – que vuelan o quieren hacerlo -. Algunos trabajan en lo mismo que sus personajes, algunos hechos suceden al mismo tiempo en la realidad y en la ficción de modo que a veces nos están contando de una manera natural su realidad. Es decir, la nuestra. Y esta naturalidad no hace más que sumar puntos a la cercanía de los personajes, que acaban pareciéndote amigos de toda la vida.

Si llegado a este punto piensas que la obra es un coaching a lo Mr. Wonderful, lo siento pero estás equivocado (y gracias a Dios). Yo diría que es como si Paquita Salas, Desahogada, Leticia Sabater, Soy Una Pringada y los redactores de la Superpop, la Bravo y la Loka se reuniesen para echarte bofetadas de realidad a la cara y que espabiles mientras te meas de la risa (y – SPOILER – bailas al ritmo de ‘Lo Malo‘). Eso sí, te ríes mientras en tu cabeza te estás replanteando dejarte el trabajo de mierda en el que llevas 2 años.

Así que tras esto solo puedo decir que yo también soy un capullo, ¿y tú?

 

Puedes ver Capullos que vuelan en el Teatro Lara todos los martes hasta el 22 de mayo. Entradas aquí.

Let’s Swoon Over 10 Years of Olivia Palermo Outfits

There are many elements of Charlotte D’Alessio’s life that read like a teenager’s fairy tale. Instagram didn’t exist when I was in high school, but I imagine I’d be pretty fascinated by the beautiful, leggy 17-year-old with more than 174,000 followers and a Wilhelmina Models contract, too. For the legions of aspiring Cool Teens™, D’Alessio, who has been modeling full-time for the last year, is living the dream — though her Cinderella story has been anything but conventional.

At Coachella in 2015, pictures of D’Alessio (above, right) and her friend, 18-year-old model Josie Canseco (left), flooded the Internet, winding up on places like the festival’s official Twitter and The Cobra Snake’s Instagram, among others. BuzzFeed spoke to D’Alessio soon after, resulting in a viral article that has since garnered 1,479,600 views. Wilhelmina reached out to D’Alessio from there, and the rest is history. In the 12 months since D’Alessio was discovered, the Canada native has landed a slew of commercial campaigns, left Beverly Hills High School to pursue homeschooling and launched a YouTube channel with her friend and fellow model, Abby Champion. And with a secret project in the works for this summer, I imagine that D’Alessio’s stake in the California modeling pantheon will only deepen.

On the eve of Coachella 2016’s first weekend, I hopped on the phone with D’Alessio to get caught up on the last year of her life, from her social media strategy to her dream campaign.

 

You obviously gained a lot of attention at Coachella last year. What can you tell me about your experience there?

I went with my friend Josie — it was my first year going — and we barely took photos. I think we took 10 photos, but people really responded to them. They ended up everywhere. I saw them on Facebook, and not just [from] friends, but random people posting them. And then The Weeknd and the Coachella Twitter reposted [one of their photos]. It was so surreal because I was just a normal girl from Canada who was going to Coachella. I had, like, 16,000 [Instagram] followers, and now it’s [174,000].

Coachella really got me started in modeling. Wilhelmina reached out to me from the [BuzzFeed] article — that’s how they saw me.

Fragrance is great, but it’s hard to write or read about because your computer screen isn’t scratch and sniff—also because I can’t talk about base notes or top notes without feeling like a fancy sommelier. I prefer to think of fragrance in terms of anthropology, which is much more fun. Have you ever thought about your personal fragrance history? Well, here’s mine.

 

02

 

And when Wilhelmina reached out to you, how did you feel about going forward with the process?

Basically every single one of my friends in L.A. is a model, with Next or Wilhelmina or whatever it is. I was the non-model in the friend group because I wanted to go to UCLA. I didn’t have that much of an interest — well, I had an interest, but I didn’t think I would be successful so I didn’t really pursue it.

When they asked me to come in, I went with my dad because I was 16. I almost didn’t sign because I was so scared. But I’m happy I ended up signing with them, because they’ve been a really great agency. I had the contract in my room for two days — like, I was scared they were going to tell me to cut my hair or lose weight or something like that, but they’ve been so supportive. They never told me to change anything.

 

Fifth Grade: Tommy Boy

I’m not kidding, I won Tommy Boy after I aced a quiz contest in Sunday School. The ultimate bounty. If you find yourself deep in the attic of my parent’s house, and you pay close attention, you might be able to smell it.

 

Puberty: Abercrombie and Fitch Fierce

Don’t even pretend like you didn’t.

 

College: Kenzo Homme Sport

My college years were timed with the heyday of the Kenzo sweatshirt, so this was a very fancy scent to own. You can now buy it for $30 on Amazon.

 

I can look back at them like a tiny museum of me that smells really good—literally, because I still have them all. But enough about me and how (great) I smell. I want to know your fragrance history—tell me what scents you love and why you love them. Tell me when you wear them, and how you apply them, and why they’re special to you. Tell me everything.

 

—Brennan Kilbane

Photo via ITG.

Getting Ready With Kirsten Dunst For The 2016

There are many elements of Charlotte D’Alessio’s life that read like a teenager’s fairy tale. Instagram didn’t exist when I was in high school, but I imagine I’d be pretty fascinated by the beautiful, leggy 17-year-old with more than 174,000 followers and a Wilhelmina Models contract, too. For the legions of aspiring Cool Teens™, D’Alessio, who has been modeling full-time for the last year, is living the dream — though her Cinderella story has been anything but conventional.

At Coachella in 2015, pictures of D’Alessio (above, right) and her friend, 18-year-old model Josie Canseco (left), flooded the Internet, winding up on places like the festival’s official Twitter and The Cobra Snake’s Instagram, among others. BuzzFeed spoke to D’Alessio soon after, resulting in a viral article that has since garnered 1,479,600 views. Wilhelmina reached out to D’Alessio from there, and the rest is history. In the 12 months since D’Alessio was discovered, the Canada native has landed a slew of commercial campaigns, left Beverly Hills High School to pursue homeschooling and launched a YouTube channel with her friend and fellow model, Abby Champion. And with a secret project in the works for this summer, I imagine that D’Alessio’s stake in the California modeling pantheon will only deepen.

On the eve of Coachella 2016’s first weekend, I hopped on the phone with D’Alessio to get caught up on the last year of her life, from her social media strategy to her dream campaign.

 

You obviously gained a lot of attention at Coachella last year. What can you tell me about your experience there?

I went with my friend Josie — it was my first year going — and we barely took photos. I think we took 10 photos, but people really responded to them. They ended up everywhere. I saw them on Facebook, and not just [from] friends, but random people posting them. And then The Weeknd and the Coachella Twitter reposted [one of their photos]. It was so surreal because I was just a normal girl from Canada who was going to Coachella. I had, like, 16,000 [Instagram] followers, and now it’s [174,000].

Coachella really got me started in modeling. Wilhelmina reached out to me from the [BuzzFeed] article — that’s how they saw me.

Fragrance is great, but it’s hard to write or read about because your computer screen isn’t scratch and sniff—also because I can’t talk about base notes or top notes without feeling like a fancy sommelier. I prefer to think of fragrance in terms of anthropology, which is much more fun. Have you ever thought about your personal fragrance history? Well, here’s mine.

 

02

 

And when Wilhelmina reached out to you, how did you feel about going forward with the process?

Basically every single one of my friends in L.A. is a model, with Next or Wilhelmina or whatever it is. I was the non-model in the friend group because I wanted to go to UCLA. I didn’t have that much of an interest — well, I had an interest, but I didn’t think I would be successful so I didn’t really pursue it.

When they asked me to come in, I went with my dad because I was 16. I almost didn’t sign because I was so scared. But I’m happy I ended up signing with them, because they’ve been a really great agency. I had the contract in my room for two days — like, I was scared they were going to tell me to cut my hair or lose weight or something like that, but they’ve been so supportive. They never told me to change anything.

 

Fifth Grade: Tommy Boy

I’m not kidding, I won Tommy Boy after I aced a quiz contest in Sunday School. The ultimate bounty. If you find yourself deep in the attic of my parent’s house, and you pay close attention, you might be able to smell it.

 

Puberty: Abercrombie and Fitch Fierce

Don’t even pretend like you didn’t.

 

College: Kenzo Homme Sport

My college years were timed with the heyday of the Kenzo sweatshirt, so this was a very fancy scent to own. You can now buy it for $30 on Amazon.

 

I can look back at them like a tiny museum of me that smells really good—literally, because I still have them all. But enough about me and how (great) I smell. I want to know your fragrance history—tell me what scents you love and why you love them. Tell me when you wear them, and how you apply them, and why they’re special to you. Tell me everything.

 

—Brennan Kilbane

Photo via ITG.

Olivia Palermo Proves the Sexy Summer Dress Can Be Comfy

There are many elements of Charlotte D’Alessio’s life that read like a teenager’s fairy tale. Instagram didn’t exist when I was in high school, but I imagine I’d be pretty fascinated by the beautiful, leggy 17-year-old with more than 174,000 followers and a Wilhelmina Models contract, too. For the legions of aspiring Cool Teens™, D’Alessio, who has been modeling full-time for the last year, is living the dream — though her Cinderella story has been anything but conventional.

At Coachella in 2015, pictures of D’Alessio (above, right) and her friend, 18-year-old model Josie Canseco (left), flooded the Internet, winding up on places like the festival’s official Twitter and The Cobra Snake’s Instagram, among others. BuzzFeed spoke to D’Alessio soon after, resulting in a viral article that has since garnered 1,479,600 views. Wilhelmina reached out to D’Alessio from there, and the rest is history. In the 12 months since D’Alessio was discovered, the Canada native has landed a slew of commercial campaigns, left Beverly Hills High School to pursue homeschooling and launched a YouTube channel with her friend and fellow model, Abby Champion. And with a secret project in the works for this summer, I imagine that D’Alessio’s stake in the California modeling pantheon will only deepen.

On the eve of Coachella 2016’s first weekend, I hopped on the phone with D’Alessio to get caught up on the last year of her life, from her social media strategy to her dream campaign.

 

You obviously gained a lot of attention at Coachella last year. What can you tell me about your experience there?

I went with my friend Josie — it was my first year going — and we barely took photos. I think we took 10 photos, but people really responded to them. They ended up everywhere. I saw them on Facebook, and not just [from] friends, but random people posting them. And then The Weeknd and the Coachella Twitter reposted [one of their photos]. It was so surreal because I was just a normal girl from Canada who was going to Coachella. I had, like, 16,000 [Instagram] followers, and now it’s [174,000].

Coachella really got me started in modeling. Wilhelmina reached out to me from the [BuzzFeed] article — that’s how they saw me.

Fragrance is great, but it’s hard to write or read about because your computer screen isn’t scratch and sniff—also because I can’t talk about base notes or top notes without feeling like a fancy sommelier. I prefer to think of fragrance in terms of anthropology, which is much more fun. Have you ever thought about your personal fragrance history? Well, here’s mine.

 

02

 

And when Wilhelmina reached out to you, how did you feel about going forward with the process?

Basically every single one of my friends in L.A. is a model, with Next or Wilhelmina or whatever it is. I was the non-model in the friend group because I wanted to go to UCLA. I didn’t have that much of an interest — well, I had an interest, but I didn’t think I would be successful so I didn’t really pursue it.

When they asked me to come in, I went with my dad because I was 16. I almost didn’t sign because I was so scared. But I’m happy I ended up signing with them, because they’ve been a really great agency. I had the contract in my room for two days — like, I was scared they were going to tell me to cut my hair or lose weight or something like that, but they’ve been so supportive. They never told me to change anything.

 

Fifth Grade: Tommy Boy

I’m not kidding, I won Tommy Boy after I aced a quiz contest in Sunday School. The ultimate bounty. If you find yourself deep in the attic of my parent’s house, and you pay close attention, you might be able to smell it.

 

Puberty: Abercrombie and Fitch Fierce

Don’t even pretend like you didn’t.

 

College: Kenzo Homme Sport

My college years were timed with the heyday of the Kenzo sweatshirt, so this was a very fancy scent to own. You can now buy it for $30 on Amazon.

 

I can look back at them like a tiny museum of me that smells really good—literally, because I still have them all. But enough about me and how (great) I smell. I want to know your fragrance history—tell me what scents you love and why you love them. Tell me when you wear them, and how you apply them, and why they’re special to you. Tell me everything.

 

—Brennan Kilbane

Photo via ITG.

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